Sephora presents Obart, the first scentcare brand, available exclusively throughout Europe. The idea is to bring an inspired approach to skincare to the world of fragrances: not only perfume, but a routine designed to prepare the skin and improve the duration of the fragrance.

At the center of the launch is P3 Fragrance Primer, a dry-touch universal primer, neutral and fragrance-free, to be applied to the pulsation points, such as wrists, neck and décolleté, before the perfume. The product was developed after three years of research and produced in Korea.

The primer is designed to be compatible with any fragrance, without altering its olfactory identity. The price is 39 euros for the 50 ml format and 22 euros for the 15 ml one.

Alongside the primer, Obart debuts with a collection of eight Eau de Parfum created in France by master perfumers of DSM-Firmenich. The fragrances are clean, vegan and cruelty-free, also designed for layering, that is, to be combined with each other or with perfumes from other brands. Each Eau de Parfum is offered in a 30 ml format, at the price of 44 euros.

Founded by Sophia Risch and Marc-Alexandre Risch, Obart aims to redefine the daily gesture of perfume by transforming it into a moment of care, with a more complete and performance-oriented ritual.