Fragrance primers are emerging as a new way to help perfumes last longer on the skin. Instead of changing the fragrance itself, these products prepare the skin so scent molecules can stay on the surface and release more gradually. Brands such as Obart and Future Society are exploring this idea through formulas designed to hydrate the skin, support its barrier, or create a better environment for fragrance. The trend reflects growing consumer interest in getting more wear from their favorite perfumes, with searches for long-lasting fragrance and layering techniques increasing. Looking ahead, scent care could go beyond extending perfume and begin focusing on the skin's natural microbiome and how it influences personal scent. (Beauty Matter)